This is the story of how a husband and wife team designed a game with
more daily active users than anything by Zynga. Now the #1 free iOS
game, Imangi Studios reveals its Temple Run has hit 20 million
downloads and 7 million DAU. Co-founder Natalia Luckyanova tells me how
by designing Temple Run to be fun without having to pay, it became the
top grossing iOS game despite only 1% of users monetizing.
